Video Captures Suspects Believed Responsible For Millionaire Tech Tycoon's Kidnapping And 'Horrific Murder'

California investigators have released video surveillance footage which they say shows the three people who kidnapped and killed a millionaire tech tycoon last month.

Multiple suspects broke into the oceanfront Santa Cruz home of Tushar Atre, 50, in the middle of the night on Oct. 1, according to investigators. Those suspects abducted Atre and drove off with him in his girlfriend’s BMW, which the suspects stole, according to SF Gate. Just a few hours later, both Atre and the BMW were found off a road in the Santa Cruz Mountains. He was dead from a gunshot wound. Investigators believe that the motive behind the kidnapping and murder was robbery, according to The Santa Cruz County Sheriff’s Office.

The sheriff’s office released video footage of three people they believe are involved in Atre’s kidnapping and murder on Wednesday. The footage shows the suspects walking out of an alley and heading towards Atre’s home the night of the murder. One of the suspects is carrying a duffel bag and another is carrying a rifle.

"We're looking for the public's help in identifying the people responsible for a horrific murder,” Ashley Keehn, spokesperson for the sheriff’s office states. She added that investigators think that these three people killed Atre.

She is asking the public to look at the suspects’ gaits and mannerisms.

“We believe someone knows who these people are and we need your help,” she says.

A reward for information leading to the arrest and conviction of the people responsible for this killing has been increased to $150,000.

Atre was the founder and CEO of AtreNet, a web design and marketing company; he also started a cannabis manufacturing company known as Interstitial Systems, according to local outlet KPIX.  An unidentified friend told the outlet last month that Atre may have made enemies during some of his business deals.