Italian Beauty Brand Under Fire After Using The N-Word To Describe Nail Polish

Here we go again.

Italian beauty brand Wycon Cosmetics is the latest international company under fire for being racially insensitive.

Weeks after the H&M sweatshirt controversy, Wycon Cosmetics shocked customers by using a racial slur to name one of the shades in their Gel On nail polish collection. Many of the shades in the recently released line are named after popular hip hop and R&B songs like "Bootylicious" and "Drop It Like It's Hot," while the black shade is labeled "Thick as A N*gga."

Unsurpsingly, the name has sparked backlash online.

The company says the controversial shade name was inspired by the song "Thick N*gga" by DBangz and initially defended their decision, Forbes reports.

"They're made-up names that are a bit crazy," the brand wrote in an Instagram comment.

"We're sorry that this post has triggered these types of reactions: every color from our Gel On collection is inspired, with a cheerful attitude and a pinch of naivety, by famous song titles, many of which derive from the landscape of hip hop," the brand wrote in a longer response, adding later, "Wycon is the brand for everybody #nobodyexcluded is our motto and we didn't mean to offend anybody!"

On Monday, the brand released an official apology on Instagram, asking their followers what they can do to rectify the situation.

"We understand that people were offended about our inappropriate nail lacquer name choice and we feel deeply sorry," it reads. "We are aware of our social and global responsibility as an international brand and we truly apologize for this incident."

The brand has since changed all of their nail polish names to numbers. You can check out their full statement below.

Some online accused the brand of using a racial slur just to get publicity for their brand. What do you think?

[Photo: Twitter]